Upsell Purchases counts the total number of purchases made through upsell or cross-sell offers.
Upsell Purchases = COUNT ( Upsell Purchase Events )
| Metric | Definition |
|---|
| COUNT | Aggregation function that counts each upsell purchase event |
| Upsell Purchase Events | Purchase events triggered by accepting an upsell or cross-sell offer |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel, Shopify |
| Aggregation | Count |
Example
Your Shopify store tracked 287 upsell purchases this month from post-purchase offers:
| Upsell Offer Type | Upsell Purchases | Conversion Rate |
|---|
| Post-checkout upsell | 156 | 12.4% |
| Cart page cross-sell | 89 | 8.2% |
| Thank you page offer | 42 | 6.1% |
How It Works
Upstack automatically tracks upsell purchases when customers accept post-purchase or cross-sell offers in your Shopify store. Each accepted offer triggers an upsell purchase event, which is attributed to the original marketing touchpoint that brought the customer to your store.
When to Use
| Scenario | Action |
|---|
| Measuring upsell performance | Track acceptance rates of post-purchase offers |
| Optimizing offer placement | Compare upsell conversion rates across touchpoints |
| Calculating incremental revenue | Measure additional revenue from upsell campaigns |
| Testing upsell strategies | A/B test different offers and track purchase volume |
| Metric | Relationship |
|---|
| Conversions | Primary purchases (upsells are additional) |
| Conversion Value | Total value including upsell revenue |
| Average Conversion Value | Average order value with upsells included |
