Upsell Purchases: Track Post-Purchase Revenue

Upsell Purchases counts the total number of purchases made through upsell or cross-sell offers.

Formula

Upsell Purchases = COUNT ( Upsell Purchase Events )

Formula Components

Metric	Definition
COUNT	Aggregation function that counts each upsell purchase event
Upsell Purchase Events	Purchase events triggered by accepting an upsell or cross-sell offer

Metadata
Type	Number
Data Source	Upstack Pixel, Shopify
Aggregation	Count

Example

Your Shopify store tracked 287 upsell purchases this month from post-purchase offers:

Upsell Offer Type	Upsell Purchases	Conversion Rate
Post-checkout upsell	156	12.4%
Cart page cross-sell	89	8.2%
Thank you page offer	42	6.1%

How It Works

Upstack automatically tracks upsell purchases when customers accept post-purchase or cross-sell offers in your Shopify store. Each accepted offer triggers an upsell purchase event, which is attributed to the original marketing touchpoint that brought the customer to your store.

When to Use

Scenario	Action
Measuring upsell performance	Track acceptance rates of post-purchase offers
Optimizing offer placement	Compare upsell conversion rates across touchpoints
Calculating incremental revenue	Measure additional revenue from upsell campaigns
Testing upsell strategies	A/B test different offers and track purchase volume

Metric	Relationship
Conversions	Primary purchases (upsells are additional)
Conversion Value	Total value including upsell revenue
Average Conversion Value	Average order value with upsells included

See all Attributed Conversions metrics →

Session Conversion Rate Cost per All Purchase

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics