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Upsell Purchases counts the post-purchase offers customers accepted on orders Upstack had already sent as a Purchase.

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Formula

Upsell Purchases = COUNT ( Upsell Purchase Events )

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Formula Components

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Example

Your Shopify store received 2,300 orders this month. On 287 of them, the customer accepted a post-purchase offer after checkout, so Upsell Purchases is 287. Each of those orders also counts once as a Purchase.

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How It Works

Upstack counts an upsell purchase when a customer accepts a post-purchase offer that adds items to an order Upstack has already sent as a Purchase. Upstack detects it from the Shopify order update: the order must have the AfterSell Upsell tag and a new total higher than the original Purchase. Upstack sends at most one upsell purchase per order, and it carries the customer details and click IDs of the original Purchase. See How post-purchase upsells are tracked.

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When to Use

See all Attributed Conversions metrics →