Purchases counts the total number of completed orders tracked by the Upstack Pixel on your Shopify store.
Purchases = COUNT ( Purchase Events )
| Metric | Definition |
|---|
| Purchase Events | Each completed Shopify order that fires a purchase event through the Upstack Pixel |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel, Shopify |
| Aggregation | Count |
Example
Your Shopify store tracked 1,847 purchases across attribution channels in January.
| Channel | Purchases | % of Total |
|---|
| Meta Ads | 892 | 48.3% |
| Google Ads | 512 | 27.7% |
| Organic | 298 | 16.1% |
| Direct | 145 | 7.9% |
| Total | 1,847 | 100% |
How It Works
Purchases counts every purchase event tracked by the Upstack Pixel. When a customer completes checkout on your Shopify store, the pixel fires a purchase event. This metric represents your actual Shopify order count as seen by the tracking pixel, giving you accurate conversion volume for attribution analysis.
When to Use
| Scenario | Action |
|---|
| Measuring conversion volume | Track total purchases across channels |
| Evaluating campaign performance | Compare purchase counts by attribution source |
| Calculating conversion rates | Use as numerator for Session Conversion Rate |
| Monitoring sales trends | Track daily, weekly, or monthly purchase patterns |
| Metric | Relationship |
|---|
| Revenue | The monetary value generated by these purchases |
| Initiate Checkouts | Prior funnel step before purchase |
| Session Conversion Rate | Purchases ÷ Sessions × 100 |
