Purchases: Track Completed Shopify Orders

Purchases counts the total number of completed orders tracked by the Upstack Pixel on your Shopify store.

Formula

Purchases = COUNT ( Purchase Events )

Formula Components

Metric	Definition
Purchase Events	Each completed Shopify order that fires a purchase event through the Upstack Pixel

Metadata
Type	Number
Data Source	Upstack Pixel, Shopify
Aggregation	Count

Example

Your Shopify store tracked 1,847 purchases across attribution channels in January.

Channel	Purchases	% of Total
Meta Ads	892	48.3%
Google Ads	512	27.7%
Organic	298	16.1%
Direct	145	7.9%
Total	1,847	100%

How It Works

Purchases counts every purchase event tracked by the Upstack Pixel. When a customer completes checkout on your Shopify store, the pixel fires a purchase event. This metric represents your actual Shopify order count as seen by the tracking pixel, giving you accurate conversion volume for attribution analysis.

When to Use

Scenario	Action
Measuring conversion volume	Track total purchases across channels
Evaluating campaign performance	Compare purchase counts by attribution source
Calculating conversion rates	Use as numerator for Session Conversion Rate
Monitoring sales trends	Track daily, weekly, or monthly purchase patterns

Metric	Relationship
Revenue	The monetary value generated by these purchases
Initiate Checkouts	Prior funnel step before purchase
Session Conversion Rate	Purchases ÷ Sessions × 100

See all Attributed Conversions metrics →

Attributed Conversions Attributed Conversions

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics