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User-defined marketing costs allocated to orders, separate from platform ad spend. Configured in Cost Settings.

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Formula

Marketing Cost = SUM ( Order Cost Entries ) WHERE category = marketing

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Formula Components

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Example

Your store allocated $12,500 in marketing costs across orders in Q1:

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How It Works

Marketing Cost aggregates user-defined cost entries tagged with the “Marketing” category. These are costs you configure in Cost Settings—influencer fees, affiliate commissions, sponsorships, or other marketing spend not captured by ad platform integrations. Marketing Cost is deducted from CM2 (alongside Agency Fees) to calculate CM3 Contribution Margin.

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When to Use

See all Contribution Margin metrics →