Formula
Marketing Cost Per Order = Total Marketing Cost ÷ Orders
Formula Components
Example
Your Shopify store spent $30,000 on marketing and generated 1,500 attributed orders.How It Works
Marketing Cost Per Order divides total marketing spend by attributed orders. This metric helps you understand how much ad spend is required to generate a single conversion. It factors into CM3 calculations and is essential for evaluating marketing efficiency. Marketing cost includes spend from all connected ad platforms (Meta, Google, TikTok, etc.) allocated via your attribution model.When to Use
Related Metrics
See all Contribution Margin metrics →