Total Cost: Complete Order Cost Stack

Total Cost measures the complete cost stack for your orders, including COGS, fulfillment, marketing costs, agency fees, and operating expenses.

Formula

Total Cost = COGS + Fulfillment + Marketing + Agency Fees + Opex

Formula Components

Metric	Definition
COGS	Cost of goods sold for products
Fulfillment	Shipping and handling costs
Marketing	Total advertising spend
Agency Fees	Marketing agency costs
Opex	Operating expenses

Metadata
Type	Currency
Data Source	Shopify, Meta Ads, Google Ads, Upstack Costs
Aggregation	Sum

Example

Your Shopify store incurred the following costs:

Cost Component	Value
COGS	$40,000
Fulfillment	$8,000
Marketing	$25,000
Agency Fees	$5,000
Opex	$12,000
Total Cost	$90,000

A total cost of $90,000 means you need at least $90K in revenue to break even.

How It Works

Total Cost aggregates all cost categories attributed to your orders. This includes direct product costs (COGS), logistics (fulfillment), customer acquisition (marketing), and operating overhead. It’s the complete picture of what it costs to generate your revenue.

When to Use

Scenario	Action
Profitability analysis	Compare total cost to revenue
Break-even planning	Understand minimum revenue needed
Cost optimization	Identify largest cost drivers
Budget allocation	See where money is being spent

Metric	Relationship
NC Total Cost	Total cost for new customer orders
RC Total Cost	Total cost for returning customer orders
Net Profit	Revenue minus total cost
CM3	Profit after all variable costs

See all Contribution Margin metrics →

Marketing Cost/Order Total Cost %

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics