Marketing Cost %: How to Calculate It in Upstack

Marketing Cost % is Marketing Cost as a share of net revenue. Upstack doesn’t ship it as a single measure, but you can build it as a custom measure from the measures it does have.

Formula

Marketing Cost % = ( Marketing Cost ÷ Net Revenue ) × 100

Build it as a custom measure

In a custom dashboard, open Custom Measures, set the format to Percentage and the period total to Average, then enter:

orders.marketing_cost / orders.net_revenue * 100

Average makes Upstack divide the period totals, instead of averaging a ratio for each day. See Custom Measures for the builder.

Metric	Relationship
Marketing Cost	The numerator, and what it includes
Net Revenue	The denominator

See all Contribution Margin metrics →