Order Counts Metrics | Upstack Documentation

Order count metrics track the volume of orders and products sold. Use these to measure sales velocity, basket size, and subscription acquisition.

Data Source: Shopify
Metrics: 9

Metrics in This Group

Metric	Description	When to Use
Orders	Total number of orders placed	Measure overall sales volume
Units Sold	Total product units sold	Track inventory movement
New Customer Units Sold	Units sold to new customers	Analyze new customer basket size
Returning Customer Units Sold	Units sold to returning customers	Compare returning vs new behavior
Units Per Order	Average units per order	Optimize bundle offers
New Customer Units Per Order	Average units per new customer order	Benchmark new customer baskets
Returning Customer Units Per Order	Average units per returning customer order	Track loyalty basket growth
Subscription Initial Purchase Orders	First-time subscription orders	Measure subscription acquisition
Subscription Initial Purchase %	Percentage of orders that are subscription initial purchases	Track subscription mix

How These Metrics Relate

Orders is the foundational count of all completed transactions
Units Sold measures total product quantity across all orders
Units Per Order = Units Sold ÷ Orders (basket size indicator)
Subscription metrics track the subset of orders that start new subscriptions

Choosing the Right Metric

Volume tracking: Use Orders for transaction counts, Units Sold for inventory
Basket optimization: Use Units Per Order to identify upsell opportunities
Customer segmentation: Compare New vs Returning customer metrics to identify behavior differences
Subscription health: Use Subscription Initial Purchase % to track subscription mix trends

Orders Total Orders

⌘I