The average number of product units included in each order.
| Metric | Definition |
|---|
| Units Sold | Total product quantity sold across all orders |
| Orders | Total number of completed orders |
| Metadata | |
|---|
| Type | Number |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store averaged 3.0 units per order in March with 2,914 orders:
| Week | Orders | Units Sold | Units/Order |
|---|
| Week 1 | 687 | 1,923 | 2.8 |
| Week 2 | 712 | 2,279 | 3.2 |
| Week 3 | 745 | 2,384 | 3.2 |
| Week 4 | 770 | 2,156 | 2.8 |
How It Works
Units Per Order divides total units sold by total orders. Higher values indicate customers are adding more items per transaction—either through bundles, cross-sells, or natural multi-item purchases.
When to Use
| Scenario | Action |
|---|
| Low units per order | Test product bundles or “frequently bought together” recommendations |
| Declining trend | Review cross-sell placements, shipping thresholds, or product mix |
| Comparing segments | Analyze new vs. returning customer basket sizes |
| Evaluating promotions | Measure impact of volume discounts or bundle offers |
| Metric | Relationship |
|---|
| Units Sold | Numerator: total product quantity |
| Orders | Denominator: transaction count |
| NC Units Per Order | Same formula for new customers only |
| Total AOV | Revenue version—measures value per order |
