New Customer Units Sold: First-Time Buyer Quantity

Total product units purchased by new customers in first-time orders.

Formula

New Customer Units Sold = SUM ( Units ) WHERE customer_type = new_customer

Formula Components

Metric	Definition
Units	Product quantity from order line items
customer_type = new_customer	Filters to orders from first-time buyers

Metadata
Type	Number
Data Source	Shopify
Aggregation	Sum

Example

Your store sold 2,847 units to new customers this month:

Week	NC Units	NC Orders	Units/Order
Week 1	712	285	2.5
Week 2	698	310	2.3
Week 3	745	298	2.5
Week 4	692	277	2.5

How It Works

New Customer Units Sold sums the quantity of all line items from orders placed by first-time customers. A customer is classified as “new” if the order is their first recorded purchase in Shopify. This metric helps you understand how many products new customers buy in their initial transaction.

When to Use

Scenario	Action
Measuring acquisition basket size	Compare units per order for new vs returning customers
Evaluating bundle promotions	Track if first-time buyers purchase more units after bundle launch
Inventory planning	Forecast demand from new customer acquisition campaigns
Retention analysis	Benchmark against returning customer units to measure loyalty

Metric	Relationship
Units Sold	Total units across all customers
Returning Customer Units Sold	Units from repeat buyers (compare to this metric)
New Customer Units Per Order	This metric ÷ New Customer Orders
New Customers	Count of first-time buyers

See all Order Counts metrics →

Units Sold Returning Customer Units

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics