Total product units purchased by new customers in first-time orders.
| Metric | Definition |
|---|
| Units | Product quantity from order line items |
| customer_type = new_customer | Filters to orders from first-time buyers |
| Metadata | |
|---|
| Type | Number |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store sold 2,847 units to new customers this month:
| Week | NC Units | NC Orders | Units/Order |
|---|
| Week 1 | 712 | 285 | 2.5 |
| Week 2 | 698 | 310 | 2.3 |
| Week 3 | 745 | 298 | 2.5 |
| Week 4 | 692 | 277 | 2.5 |
How It Works
New Customer Units Sold sums the quantity of all line items from orders placed by first-time customers. A customer is classified as “new” if the order is their first recorded purchase in Shopify. This metric helps you understand how many products new customers buy in their initial transaction.
When to Use
| Scenario | Action |
|---|
| Measuring acquisition basket size | Compare units per order for new vs returning customers |
| Evaluating bundle promotions | Track if first-time buyers purchase more units after bundle launch |
| Inventory planning | Forecast demand from new customer acquisition campaigns |
| Retention analysis | Benchmark against returning customer units to measure loyalty |
| Metric | Relationship |
|---|
| Units Sold | Total units across all customers |
| Returning Customer Units Sold | Units from repeat buyers (compare to this metric) |
| New Customer Units Per Order | This metric ÷ New Customer Orders |
| New Customers | Count of first-time buyers |
