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Total product units purchased by returning customers who have previously placed an order.

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Formula

Returning Customer Units Sold = SUM ( Units ) WHERE customer_type = returning_customer

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Formula Components

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Example

Your store sold 5,895 units to returning customers this month:

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How It Works

Returning Customer Units Sold sums the quantity of all line items from orders placed by customers who have previously purchased. A customer is classified as “returning” if they have at least one prior order in Shopify. This metric helps you understand the purchasing volume of your loyal customer base.

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When to Use

See all Order Counts metrics →