Units Sold: Total Product Quantity Sold

The total quantity of individual product units sold across all orders in the selected period.

Formula

Units Sold = SUM ( Quantity ) FOR EACH Line Item

Formula Components

Metric	Definition
Quantity	Number of units for each line item in an order
Line Item	Individual product entry within an order

Metadata
Type	Number
Data Source	Shopify
Aggregation	Sum

Example

Your store sold 8,742 units across 2,914 orders in March:

Product Category	Units	% of Total
Apparel	4,120	47%
Accessories	2,621	30%
Footwear	2,001	23%

How It Works

Units Sold sums the quantity field from every line item across all completed orders. If a customer orders 3 t-shirts and 2 hats in one transaction, that order contributes 5 units to this metric.

When to Use

Scenario	Action
Inventory planning	Forecast stock needs based on unit velocity
Basket size analysis	Combine with Orders to calculate units per order
Product demand trends	Compare unit sales across categories or time periods
Promotion impact	Measure volume lift from sales or bundles

Metric	Relationship
Orders	Number of transactions (this metric sums their line quantities)
Units Per Order	Units Sold ÷ Orders
New Customer Units Sold	Units from first-time buyers only
Returning Customer Units Sold	Units from repeat customers only

See all Order Counts metrics →

Total Orders New Customer Units

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics