Subscription Initial Purchase Orders: First-Time Subscription Count

The count of orders where a customer starts a new subscription for the first time.

Formula

Subscription Initial Purchase Orders = COUNT ( Orders ) WHERE order_type = subscription_initial_purchase

Formula Components

Metric	Definition
Orders	Each completed checkout transaction
order_type = subscription_initial_purchase	Filters to orders where a customer starts their first subscription

Metadata
Type	Number
Data Source	Shopify
Aggregation	Count

Example

Your store acquired 324 new subscribers in Q1:

Month	New Subscriptions	Growth
January	98	Baseline
February	107	+9.2%
March	119	+11.2%

How It Works

This metric counts orders where a customer subscribes for the first time. It excludes recurring subscription renewals and one-time purchases. Use it to measure subscription program acquisition separate from retention.

When to Use

Scenario	Action
Program growth tracking	Monitor new subscriber acquisition over time
Campaign attribution	Identify which campaigns drive subscription signups
Subscription mix analysis	Compare initial subscriptions to total orders
LTV forecasting	Estimate future recurring revenue from new subscribers

Metric	Relationship
Orders	Total orders (includes all order types)
Subscription Initial Purchase %	Initial subscriptions as percentage of total orders
New Customers	First-time buyers (different from first-time subscribers)
Total Revenue	Revenue from all orders including subscriptions

See all Order Counts metrics →

RC Units Per Order Initial Sub. Purchase %

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics