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Revenue generated from subscription initial purchase orders per dollar spent on advertising.

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Formula

Subscription Initial Purchase ROAS = Subscription Initial Purchase Revenue ÷ Spend

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Formula Components

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Example

Subscription ROAS performance across advertising channels:

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How It Works

Subscription Initial Purchase ROAS measures the revenue return specifically from orders that start subscriptions. A 3x ROAS means you earn $3 in subscription initial purchase revenue for every $1 spent on ads. Since subscribers typically have higher LTV, even lower initial ROAS may be profitable. Data syncs from your Shopify subscription orders.

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When to Use

See all Performance metrics →