RAAD (Gross): Gross Revenue After Ad Spend

RAAD (Gross) measures gross order revenue minus advertising spend—revenue after ads, before discounts and refunds.

Formula

RAAD (Gross) = Gross Order Revenue − Ad Spend

Formula Components

Metric	Definition
Gross Revenue	Order revenue before discounts and refunds
Ad Spend	Total advertising spend across platforms

Metadata
Type	Currency
Data Source	Shopify, Meta Ads, Google Ads
Aggregation	Sum

Example

Your Shopify store generated $220,000 gross revenue and spent $25,000 on ads.

Component	Amount	Calculation
Gross Revenue	$220,000	Before discounts
Ad Spend	$25,000	Advertising cost
RAAD (Gross)	$195,000	$220,000 − $25,000

How It Works

RAAD (Gross) uses gross revenue before discounts and refunds are applied. It shows the top-line revenue impact of advertising. Compare against RAAD (Net) to see how adjustments affect the result.

When to Use

Scenario	Action
Top-line analysis	See gross revenue after ad costs
Comparing to net RAAD	Measure discount/refund impact
Campaign evaluation	Track gross RAAD by campaign
Budget planning	Set spend against gross revenue targets

Metric	Relationship
RAAD (Total)	Total revenue minus ad spend
RAAD (Net)	Net revenue minus ad spend
Gross Revenue	Revenue base before adjustments

See all Performance metrics →