Documentation Index
Fetch the complete documentation index at: /llms.txt
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Track Gross RAAD percentage for your Shopify store. Measure what percentage of gross revenue remains after ads.
| Metric | Definition |
|---|---|
| RAAD (Gross) | Gross revenue minus ad spend |
| Gross Revenue | Order revenue before discounts and refunds |
| Metadata | |
|---|---|
| Type | Percentage |
| Data Source | Shopify, Meta Ads, Google Ads |
| Aggregation | Ratio |
| Component | Value | Calculation |
|---|---|---|
| RAAD (Gross) | $195,000 | After ad spend |
| Gross Revenue | $220,000 | Revenue base |
| RAAD % (Gross) | 88.6% | $195,000 ÷ $220,000 × 100 |
| Scenario | Action |
|---|---|
| Top-line efficiency | Track efficiency against gross revenue |
| Comparing variants | See how discounts impact RAAD % |
| Trend analysis | Monitor gross RAAD % over time |
| Campaign comparison | Benchmark campaigns against gross revenue |
| Metric | Relationship |
|---|---|
| RAAD (Gross) | Dollar amount that RAAD % (Gross) is based on |
| RAAD % (Total) | Total revenue version |
| RAAD % (Net) | Net revenue version |
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