RAAD % (Total): Revenue After Ad Spend Percentage

RAAD % measures what percentage of total revenue remains after subtracting advertising spend.

Formula

RAAD % = ( RAAD ÷ Total Revenue ) × 100

Formula Components

Metric	Definition
RAAD (Total)	Total revenue minus ad spend
Total Revenue	Complete order revenue

Metadata
Type	Percentage
Data Source	Shopify, Meta Ads, Google Ads
Aggregation	Ratio

Example

Your Shopify store has $175,000 RAAD from $200,000 total revenue.

Component	Value	Calculation
RAAD	$175,000	After ad spend
Total Revenue	$200,000	Revenue base
RAAD %	87.5%	$175,000 ÷ $200,000 × 100

How It Works

RAAD % normalizes revenue after ad spend as a percentage. An 87.5% RAAD % means 87.5% of your revenue remains after paying for ads. Higher is better—it means ads consume less of your revenue.

When to Use

Scenario	Action
Tracking efficiency	Monitor RAAD % as a normalized metric
Comparing periods	See efficiency trends regardless of revenue scale
Benchmarking	Compare RAAD % across channels or campaigns
Setting targets	Define RAAD % goals for budget planning

Metric	Relationship
RAAD (Total)	Dollar amount that RAAD % is based on
RAAD % (Gross)	Gross revenue version
RAAD % (Net)	Net revenue version

See all Performance metrics →