RAAD % (Net): Net Revenue After Ad Spend Percentage

RAAD % (Net) measures what percentage of net revenue remains after subtracting advertising spend—the most conservative RAAD % calculation.

Formula

RAAD % (Net) = ( RAAD (Net) ÷ Net Revenue ) × 100

Formula Components

Metric	Definition
RAAD (Net)	Net revenue minus ad spend
Net Revenue	Order revenue after discounts and refunds

Metadata
Type	Percentage
Data Source	Shopify, Meta Ads, Google Ads
Aggregation	Ratio

Example

Your Shopify store has $155,000 Net RAAD from $180,000 net revenue.

Component	Value	Calculation
RAAD (Net)	$155,000	After ad spend
Net Revenue	$180,000	Revenue base
RAAD % (Net)	86.1%	$155,000 ÷ $180,000 × 100

How It Works

RAAD % (Net) uses net revenue after discounts and refunds. This is the most conservative calculation, showing efficiency against realized revenue. Lower than Gross RAAD % reflects discount and refund impact.

When to Use

Scenario	Action
Conservative efficiency	RAAD % (Net) shows realistic ad efficiency
Cash flow planning	Use for revenue after adjustments
Comparing variants	See discount/refund impact on efficiency
Setting targets	Plan against conservative benchmarks

Metric	Relationship
RAAD (Net)	Dollar amount that RAAD % (Net) is based on
RAAD % (Total)	Total revenue version
RAAD % (Gross)	Gross revenue version

See all Performance metrics →