The count of visitors identified by the Upstack pixel as first-time visitors to your store.
| Metric | Definition |
|---|
| Visitors | Individual people identified by the Upstack pixel’s identity resolution |
| first_visit = true | Filters to visitors on their first-ever tracked visit to your store |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Count |
Example
Your store attracted 8,420 new visitors last month from acquisition campaigns:
| Source | New Visitors | Share |
|---|
| Paid Social | 4,210 | 50% |
| Organic Search | 2,526 | 30% |
| Direct | 1,684 | 20% |
How It Works
The Upstack pixel identifies first-time visitors using browser fingerprinting and cookie data. A visitor is counted as “new” only once—their first session on your store. Returning visitors are excluded from this count.
When to Use
| Scenario | Action |
|---|
| Measuring acquisition reach | Track how many net-new people your campaigns attract |
| Evaluating ad platforms | Compare which channels bring the most new traffic |
| Seasonal planning | Identify when new visitor volume peaks |
| Funnel analysis | Use as top-of-funnel baseline for conversion rates |
| Metric | Relationship |
|---|
| Unique Visitors | Total visitors (new + returning combined) |
| New Visitors % | New Visitors ÷ Unique Visitors |
| Unique Sessions | Total sessions across all visitors |
