View Category Value: Total Monetary Value of Category Page Views

The total monetary value attributed to category page view events tracked by the Upstack pixel.

Formula

View Category Value = SUM ( View Category Event Values )

Formula Components

Metric	Definition
View Category Event Values	Monetary value assigned to each view category event based on attribution modeling

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your store generated $8,750 in view category value this week across 17,500 category page views:

Category	Views	Value	Avg Value
Women’s Apparel	8,200	$4,100	$0.50
Men’s Accessories	5,100	$2,550	$0.50
Sale Items	4,200	$2,100	$0.50

How It Works

View Category Value sums the monetary value assigned to each category page view event. This value represents the attributed contribution of category browsing behavior to your funnel. Higher values indicate that visitors exploring your product categories are more likely to convert downstream.

When to Use

Scenario	Action
Category performance analysis	Compare value generated by different product categories
Merchandising optimization	Identify which category pages drive highest-value traffic
Navigation UX testing	Measure impact of category layout changes on attributed value
Marketing attribution	Track value flow from category discovery to conversion

Metric	Relationship
Page Views Value	Similar value metric for all page views
Page Views	Related awareness metric for total page views
Unique Sessions	Related awareness metric for unique visits

See all Awareness metrics →

Page Views Value Unique Sessions

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics