The total monetary value attributed to category page view events tracked by the Upstack pixel.
View Category Value = SUM ( View Category Event Values )
| Metric | Definition |
|---|
| View Category Event Values | Monetary value assigned to each view category event based on attribution modeling |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel |
| Aggregation | Sum |
Example
Your store generated $8,750 in view category value this week across 17,500 category page views:
| Category | Views | Value | Avg Value |
|---|
| Women’s Apparel | 8,200 | $4,100 | $0.50 |
| Men’s Accessories | 5,100 | $2,550 | $0.50 |
| Sale Items | 4,200 | $2,100 | $0.50 |
How It Works
View Category Value sums the monetary value assigned to each category page view event. This value represents the attributed contribution of category browsing behavior to your funnel. Higher values indicate that visitors exploring your product categories are more likely to convert downstream.
When to Use
| Scenario | Action |
|---|
| Category performance analysis | Compare value generated by different product categories |
| Merchandising optimization | Identify which category pages drive highest-value traffic |
| Navigation UX testing | Measure impact of category layout changes on attributed value |
| Marketing attribution | Track value flow from category discovery to conversion |
| Metric | Relationship |
|---|
| Page Views Value | Similar value metric for all page views |
| Page Views | Related awareness metric for total page views |
| Unique Sessions | Related awareness metric for unique visits |
