The total monetary value attributed to page view events tracked by the Upstack pixel.
Page Views Value = SUM ( Page View Event Values )
| Metric | Definition |
|---|
| Page View Event Values | Monetary value assigned to each page view event based on attribution modeling |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel |
| Aggregation | Sum |
Example
Your store generated $12,450 in page views value this week across 24,900 page views:
| Source | Page Views | Value | Avg Value |
|---|
| Meta Ads | 15,200 | $7,600 | $0.50 |
| Google Ads | 6,800 | $3,400 | $0.50 |
| Direct | 2,900 | $1,450 | $0.50 |
How It Works
Page Views Value sums the monetary value assigned to each page view event. This value represents the attributed contribution of awareness-stage traffic to your funnel. Higher values indicate stronger top-of-funnel performance from your marketing channels.
When to Use
| Scenario | Action |
|---|
| Measuring awareness ROI | Compare value generated by different traffic sources |
| Evaluating ad efficiency | Assess which campaigns drive highest-value traffic |
| Budget planning | Allocate spend toward channels with better awareness value |
| Funnel optimization | Track value flow from page views to deeper funnel stages |
| Metric | Relationship |
|---|
| Page Views | Count of events (this metric sums their values) |
| Cost per Page View | Spend efficiency for generating page views |
| Unique Sessions | Related awareness metric for unique visits |
