Page Views Value: Total Monetary Value of Page Views

The total monetary value attributed to page view events tracked by the Upstack pixel.

Formula

Page Views Value = SUM ( Page View Event Values )

Formula Components

Metric	Definition
Page View Event Values	Monetary value assigned to each page view event based on attribution modeling

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your store generated $12,450 in page views value this week across 24,900 page views:

Source	Page Views	Value	Avg Value
Meta Ads	15,200	$7,600	$0.50
Google Ads	6,800	$3,400	$0.50
Direct	2,900	$1,450	$0.50

How It Works

Page Views Value sums the monetary value assigned to each page view event. This value represents the attributed contribution of awareness-stage traffic to your funnel. Higher values indicate stronger top-of-funnel performance from your marketing channels.

When to Use

Scenario	Action
Measuring awareness ROI	Compare value generated by different traffic sources
Evaluating ad efficiency	Assess which campaigns drive highest-value traffic
Budget planning	Allocate spend toward channels with better awareness value
Funnel optimization	Track value flow from page views to deeper funnel stages

Metric	Relationship
Page Views	Count of events (this metric sums their values)
Cost per Page View	Spend efficiency for generating page views
Unique Sessions	Related awareness metric for unique visits

See all Awareness metrics →

Cost per Page View View Category Value

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics