Average ad spend per page view event tracked by the Upstack pixel.
| Metric | Definition |
|---|
| Channel Spend | Total advertising spend across connected ad platforms |
| Page Views | Total page load events tracked by the Upstack pixel |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel, Ad Platforms |
| Aggregation | Ratio |
Example
Your store spent $2,400 on ads last week and generated 48,000 page views:
| Channel | Spend | Page Views | Cost per Page View |
|---|
| Meta | $1,500 | 30,000 | $0.05 |
| Google | $900 | 18,000 | $0.05 |
How It Works
Cost per Page View divides your total advertising spend by the number of page view events captured by the Upstack pixel. Lower values indicate more efficient traffic acquisition—you’re paying less for each visitor touchpoint.
When to Use
| Scenario | Action |
|---|
| Comparing channel efficiency | Identify which platforms drive traffic most cost-effectively |
| Setting awareness budgets | Estimate spend needed to hit traffic targets |
| Optimizing top-of-funnel | Reallocate budget toward lower-cost channels |
| Benchmarking campaigns | Track efficiency trends over time |
| Metric | Relationship |
|---|
| Page Views | Denominator—total traffic volume |
| Unique Sessions | Alternative volume metric for session-based analysis |
| Page Views Value | Attributed revenue from page view events |
