Count of distinct sessions tracked by the Upstack pixel. Each continuous visit from a user counts as one session.
Unique Sessions = COUNT ( Distinct Sessions )
| Metric | Definition |
|---|
| Distinct Sessions | Individual browsing sessions identified by the Upstack pixel, separated by 30-minute inactivity timeout |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Count |
Example
Your store recorded 12,450 unique sessions during a weekend flash sale:
| Day | Sessions | Bounce Rate |
|---|
| Saturday | 6,820 | 38% |
| Sunday | 5,630 | 41% |
How It Works
A session begins when a visitor loads a page tracked by the Upstack pixel and ends after 30 minutes of inactivity or at midnight. Returning visitors within the timeout window continue the same session; visits after the timeout start a new session.
When to Use
| Scenario | Action |
|---|
| Measuring traffic volume | Track total site visits over time |
| Campaign effectiveness | Compare sessions before and after launches |
| Identifying traffic patterns | Spot peak days and seasonal trends |
| Calculating session-based rates | Use as denominator for conversion rate metrics |
| Metric | Relationship |
|---|
| Unique Visitors | Distinct people across sessions (one visitor = multiple sessions) |
| Page Views | Total pages viewed across all sessions |
| Session Conversion Rate | Conversions ÷ Unique Sessions |
