Unique Sessions: Count of Distinct Visitor Sessions

Count of distinct sessions tracked by the Upstack pixel. Each continuous visit from a user counts as one session.

Formula

Unique Sessions = COUNT ( Distinct Sessions )

Formula Components

Metric	Definition
Distinct Sessions	Individual browsing sessions identified by the Upstack pixel, separated by 30-minute inactivity timeout

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your store recorded 12,450 unique sessions during a weekend flash sale:

Day	Sessions	Bounce Rate
Saturday	6,820	38%
Sunday	5,630	41%

How It Works

A session begins when a visitor loads a page tracked by the Upstack pixel and ends after 30 minutes of inactivity or at midnight. Returning visitors within the timeout window continue the same session; visits after the timeout start a new session.

When to Use

Scenario	Action
Measuring traffic volume	Track total site visits over time
Campaign effectiveness	Compare sessions before and after launches
Identifying traffic patterns	Spot peak days and seasonal trends
Calculating session-based rates	Use as denominator for conversion rate metrics

Metric	Relationship
Unique Visitors	Distinct people across sessions (one visitor = multiple sessions)
Page Views	Total pages viewed across all sessions
Session Conversion Rate	Conversions ÷ Unique Sessions

See all Awareness metrics →

View Category Value Unique Visitors

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics