Returning Customer Total COGS: Repeat Buyer Cost of Goods

Returning Customer Total COGS measures the combined product costs and user-defined COGS for repeat buyer orders.

Formula

RC Total COGS = RC COGS + RC Other COGS

Formula Components

Metric	Definition
RC COGS	Product cost of goods sold for repeat buyers
RC Other COGS	User-defined COGS for repeat buyers
customer_type = returning_customer	Filters to repeat buyer orders

Metadata
Type	Currency
Data Source	Shopify, Upstack Costs
Aggregation	Sum

Example

Your Shopify store incurred $29,400 in total COGS for 900 returning customer orders.

Cost Category	Value
RC Product COGS	$28,500
RC Other COGS	$900
RC Total COGS	$29,400

How It Works

Returning Customer Total COGS combines the product-level cost of goods (pulled from Shopify variant costs) with any user-defined COGS entries configured in cost settings. This total is deducted from returning customer net revenue to calculate RC CM1 (gross margin).

When to Use

Scenario	Action
Calculating RC gross margin	RC Net Revenue − RC Total COGS = RC CM1
Comparing NC vs RC product costs	Track if repeat buyers have different product mix
Analyzing product cost trends	RC Total COGS/order shows repeat purchase cost patterns
Validating CM1 margins	Ensure RC Total COGS allows for healthy gross margin

Metric	Relationship
Returning Customer COGS	Product-level COGS component
Returning Customer Other COGS	User-defined COGS component
New Customer Total COGS	Total COGS for first-time buyers

See all COGS metrics →