New Customer Total COGS: First-Time Buyer Cost of Goods

New Customer Total COGS measures the combined product costs and user-defined COGS for first-time buyer orders.

Formula

NC Total COGS = NC COGS + NC Other COGS

Formula Components

Metric	Definition
NC COGS	Product cost of goods sold for first-time buyers
NC Other COGS	User-defined COGS for first-time buyers
customer_type = new_customer	Filters to first-time buyer orders

Metadata
Type	Currency
Data Source	Shopify, Upstack Costs
Aggregation	Sum

Example

Your Shopify store incurred $18,600 in total COGS for 600 new customer orders.

Cost Category	Value
NC Product COGS	$18,000
NC Other COGS	$600
NC Total COGS	$18,600

How It Works

New Customer Total COGS combines the product-level cost of goods (pulled from Shopify variant costs) with any user-defined COGS entries configured in cost settings. This total is deducted from new customer net revenue to calculate NC CM1 (gross margin).

When to Use

Scenario	Action
Calculating NC gross margin	NC Net Revenue − NC Total COGS = NC CM1
Comparing NC vs RC product costs	Track if first-time buyers purchase different products
Analyzing acquisition product mix	NC Total COGS/order reveals starter product costs
Setting margin targets	Ensure NC Total COGS allows for acceptable CM1

Metric	Relationship
New Customer COGS	Product-level COGS component
New Customer Other COGS	User-defined COGS component
Returning Customer Total COGS	Total COGS for repeat buyers

See all COGS metrics →