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Fires when a visitor adds a product to their wishlist or saves it for later. This indicates high purchase intent and is valuable for remarketing campaigns.
Shopify: Manual implementation required. Requires a wishlist app or custom implementation.

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JavaScript

window._upstack('track', 'add_to_wishlist', {
  items: [
    {
      id: 'SKU_12345',
      name: 'Classic Cotton Tee',
      price: 34.99,
      brand: 'Example Brand'
    }
  ],
  value: 34.99,
  currency: 'USD'
});

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Properties

PropertyTypeRequiredDescription
itemsarrayYesProducts added to wishlist
valuenumberNoProduct price
currencystringNoISO 4217 currency code

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When to Fire

  • Wishlist/favorite button click
  • Save for later action
  • Heart icon click on product