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Fires when a visitor begins a free trial. This is a key conversion event for SaaS and subscription businesses to track trial signups and optimize acquisition campaigns.
Shopify: Manual implementation required. Integrate with your subscription/trial system.

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JavaScript

window._upstack('track', 'trial_started', {
  planName: 'Premium Plan',
  trialDays: 14,
  value: 49.99,
  currency: 'USD'
});

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Properties

PropertyTypeRequiredDescription
planNamestringNoTrial plan or product name
trialDaysnumberNoTrial duration in days
valuenumberNoPlan value after trial
currencystringNoISO 4217 currency code

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When to Fire

  • Trial signup confirmation
  • Trial activation
  • sign_up — For account creation
  • purchase — When trial converts to paid