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Fires when a user books a call or consultation. This is a high-intent conversion event commonly used by B2B companies and service businesses.
Shopify: Manual implementation required. Integrate with your scheduling tool (Calendly, etc.).

JavaScript

window._upstack('track', 'book_call', {
  callType: 'sales_consultation',
  value: 200.00,
  currency: 'USD'
});

Properties

PropertyTypeRequiredDescription
callTypestringNoType of call (e.g., 'sales_consultation', 'support')
valuenumberNoEstimated value of the booking
currencystringNoISO 4217 currency code

When to Fire

  • Calendly booking confirmation
  • Meeting scheduler submission
  • Demo request completion
  • schedule — For general appointment scheduling
  • contact — For contact form submissions
  • lead — For general lead capture