lead Event

Fires when a visitor submits a lead form. This is the primary conversion event for lead generation businesses and is used to track form submissions, newsletter signups, and inquiries.

Shopify: Tracked via form hooks when using compatible form/popup apps. Manual implementation may be required for custom forms.

JavaScript

window._upstack('track', 'lead', {
  source: 'contact_form',
  email: 'prospect@example.com',
  value: 150.00,
  currency: 'USD'
});

Newsletter signup:

window._upstack('track', 'lead', {
  source: 'newsletter_popup',
  email: 'subscriber@example.com'
});

Properties

Property	Type	Required	Description
source	string	No	Form or campaign identifier
email	string	No	Lead’s email address
value	number	No	Estimated lead value
currency	string	No	ISO 4217 currency code

When to Fire

Contact form submission
Newsletter signup
Quote request submission
Product inquiry

subscribe — For marketing opt-ins specifically
contact — For contact form submissions
complete_registration — For account signups

search subscribe

⌘I

SDK

PIXEL EVENTS

IDENTITY

AUTOMATIC TRACKING

JavaScript

Properties

When to Fire

​JavaScript

​Properties

​When to Fire

​Related Events

JavaScript

Properties

When to Fire

Related Events