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Fires when a visitor submits a lead form. This is the primary conversion event for lead generation businesses and is used to track form submissions, newsletter signups, and inquiries.
Shopify: Tracked via form hooks when using compatible form/popup apps. Manual implementation may be required for custom forms.

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JavaScript

window._upstack('track', 'lead', {
  source: 'contact_form',
  email: 'prospect@example.com',
  value: 150.00,
  currency: 'USD'
});
Newsletter signup: 
window._upstack('track', 'lead', {
  source: 'newsletter_popup',
  email: 'subscriber@example.com'
});

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Properties

PropertyTypeRequiredDescription
sourcestringNoForm or campaign identifier
emailstringNoLead’s email address
valuenumberNoEstimated lead value
currencystringNoISO 4217 currency code

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When to Fire

  • Contact form submission
  • Newsletter signup
  • Quote request submission
  • Product inquiry