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Fires when a visitor views a collection or category page. Use this to track browsing behavior and build category-based audiences.
Shopify: Automatically tracked when viewing collection pages.

JavaScript

Minimal example:

Properties

When to Fire

  • Collection page load
  • Category filter applied
  • Browse by category navigation
  • view_content — When viewing an individual product
  • view_item_list — For general product lists (recommendations, etc.)
  • search — When viewing search results