page_view Event - Upstack Data

Fires when a visitor loads a page. This is the foundation of all analytics — every page load should trigger this event.

Shopify: Automatically tracked by the Upstack Pixel on all page loads.

JavaScript

window._upstack('page');

With custom properties:

window._upstack('page', {
  pageCategory: 'product',
  collectionHandle: 'summer-2026'
});

Property	Type	Required	Description
pageCategory	string	No	Page type (e.g., `'product'`, `'collection'`, `'blog'`)
collectionHandle	string	No	Collection identifier for collection pages

The SDK automatically captures page_url, page_title, page_referrer, and page_path.

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