Fires when a user submits a contact form. This is useful for tracking customer inquiries and support requests as conversion events.
Shopify: Manual implementation required. Integrate with your contact form.
JavaScript
window._upstack('track', 'contact', {
formName: 'product_inquiry',
email: 'customer@example.com'
});
Properties
| Property | Type | Required | Description |
|---|
| formName | string | No | Form or inquiry type |
| email | string | No | Contact’s email |
When to Fire
- Contact us form submission
- Support request submission
- Product inquiry
- lead — For general lead capture
- book_call — When scheduling a call
