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Fires when a customer creates an account. This is useful for tracking account signups and can be a valuable conversion event for platforms that prioritize registered users.
Shopify: Manual implementation required. Not automatically tracked.

JavaScript

Properties

When to Fire

  • Account registration form submission
  • OAuth signup completion (Google, Facebook)
  • Post-purchase account creation
  • sign_up — For simpler signup tracking
  • login — When existing users log in
  • lead — For lead generation