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Fires when a customer creates an account. This is useful for tracking account signups and can be a valuable conversion event for platforms that prioritize registered users.
Shopify: Manual implementation required. Not automatically tracked.

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JavaScript

window._upstack('track', 'complete_registration', {
  method: 'email',
  source: 'checkout_page'
});

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Properties

PropertyTypeRequiredDescription
methodstringNoRegistration method (e.g., 'email', 'google', 'facebook')
sourcestringNoWhere registration occurred

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When to Fire

  • Account registration form submission
  • OAuth signup completion (Google, Facebook)
  • Post-purchase account creation
  • sign_up — For simpler signup tracking
  • login — When existing users log in
  • lead — For lead generation