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The number of videos watched to completion or for at least 15 seconds—Meta’s recommended metric for video campaign optimization.

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Formula

Meta Thruplay = COUNT ( Thruplay Views )

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Formula Components

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Example

Your video ad campaign achieved 8,250 Thruplay views last week across three creative variants. The 12-second promo counts completions only since it’s under 15 seconds.

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How It Works

Meta counts a Thruplay when a viewer watches your entire video or at least 15 continuous seconds, whichever comes first. For videos shorter than 15 seconds, the user must complete the full video. This metric provides a more meaningful engagement signal than standard 3-second video views.

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When to Use

See all Meta Video metrics →