The number of times your video ads were watched to at least 75% completion—signals strong content retention.
Meta Video 75% Views = COUNT ( 75% Completion Views )
| Metric | Definition |
|---|
| 75% Completion Views | Each instance where a viewer watches at least three-quarters of your video ad |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your skincare brand ran video ads in May showing product application tutorials. 12,847 viewers watched to 75% completion.
| Campaign | 25% Views | 50% Views | 75% Views | Completions |
|---|
| Tutorial Series | 45,200 | 28,100 | 12,847 | 8,920 |
| Product Demo | 32,100 | 18,400 | 7,650 | 4,210 |
| Brand Story | 28,500 | 12,300 | 4,120 | 2,180 |
How It Works
Meta tracks video watch progress and fires a 75% completion event when a viewer reaches three-quarters of your video’s duration. For a 60-second video, this means watching at least 45 seconds. This threshold filters out casual scrollers, capturing viewers who demonstrated genuine interest in your content.
When to Use
| Scenario | Action |
|---|
| Evaluating video creative quality | Compare 75% rates across videos to find formats that hold attention |
| Building retargeting audiences | Target 75% viewers for bottom-funnel campaigns—they’re highly engaged |
| Optimizing video length | Low 75% rates may signal videos are too long for the platform |
| Measuring brand storytelling | Use for brand awareness videos where message delivery matters |
| Metric | Relationship |
|---|
| Meta Video 50% Views | Earlier milestone—compare drop-off between 50% and 75% |
| Meta Video Completions | Final milestone—100% completion for full message delivery |
| Meta Video 25% Views | Initial hook effectiveness—measures early attention capture |
