Meta Video 75% Views: Measure Deep Video Engagement

The number of times your video ads were watched to at least 75% completion—signals strong content retention.

Metric	Definition
75% Completion Views	Each instance where a viewer watches at least three-quarters of your video ad

Metric

Definition

75% Completion Views

Each instance where a viewer watches at least three-quarters of your video ad

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Sum

Metadata

Type

Number

Data Source

Meta Ads

Aggregation

Sum

Campaign	25% Views	50% Views	75% Views	Completions
Tutorial Series	45,200	28,100	12,847	8,920
Product Demo	32,100	18,400	7,650	4,210
Brand Story	28,500	12,300	4,120	2,180

Campaign

25% Views

50% Views

75% Views

Completions

Tutorial Series

45,200

28,100

12,847

8,920

Product Demo

32,100

18,400

7,650

4,210

Brand Story

28,500

12,300

4,120

2,180

How It Works

Meta tracks video watch progress and fires a 75% completion event when a viewer reaches three-quarters of your video’s duration. For a 60-second video, this means watching at least 45 seconds. This threshold filters out casual scrollers, capturing viewers who demonstrated genuine interest in your content.

When to Use

Scenario	Action
Evaluating video creative quality	Compare 75% rates across videos to find formats that hold attention
Building retargeting audiences	Target 75% viewers for bottom-funnel campaigns—they’re highly engaged
Optimizing video length	Low 75% rates may signal videos are too long for the platform
Measuring brand storytelling	Use for brand awareness videos where message delivery matters

Metric	Relationship
Meta Video 50% Views	Earlier milestone—compare drop-off between 50% and 75%
Meta Video Completions	Final milestone—100% completion for full message delivery
Meta Video 25% Views	Initial hook effectiveness—measures early attention capture

Metric

Relationship

Meta Video 50% Views

Earlier milestone—compare drop-off between 50% and 75%

Meta Video Completions

Final milestone—100% completion for full message delivery

Meta Video 25% Views

Initial hook effectiveness—measures early attention capture

METRICS

Meta Video 75% Views: Measure Deep Video Engagement

Formula

Formula Components

Example

How It Works

When to Use

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​Formula Components

​Example

​How It Works

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​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics