The number of times your video ads were watched to at least 50% completion—indicates moderate viewing engagement.
Meta Video 50% Views = COUNT ( 50% Completion Views )
| Metric | Definition |
|---|
| 50% Completion Views | Each instance where a viewer watches at least half of your video ad |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your fitness brand ran a 40-second workout preview across three ad sets last week. Here’s how viewers progressed through each video:
| Ad Set | Impressions | 50% Views | 50% View Rate |
|---|
| Morning Routine | 62,000 | 18,600 | 30% |
| HIIT Preview | 48,000 | 20,160 | 42% |
| Recovery Tips | 55,000 | 11,000 | 20% |
How It Works
Meta fires a 50% completion event when a viewer watches at least half of your video’s total duration. For a 40-second video, this means watching at least 20 seconds. This metric counts each qualifying view, including repeat views from the same person.
When to Use
| Scenario | Action |
|---|
| Strong 25% but weak 50% views | Your middle content loses viewers—tighten the narrative |
| Comparing video lengths | Shorter videos often have higher 50% rates; test formats |
| Building warm remarketing audiences | Target 50%+ viewers for bottom-funnel conversion ads |
| Evaluating message delivery | 50% completion means your core message likely landed |
| Metric | Relationship |
|---|
| Meta Video 25% Views | Earlier funnel stage showing initial hook effectiveness |
| Meta Video 75% Views | Next milestone showing strong content retention |
| Meta Video Completions | Viewers who watched your entire video |
