Counts how many times your Meta video ads were watched for at least 15 continuous seconds.
Meta 15-Second Video Views = COUNT ( 15-Second Video Views )
| Metric | Definition |
|---|
| 15-Second Video Views | Individual video views counted when a viewer watches your video ad for at least 15 uninterrupted seconds |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your skincare brand ran a 30-second product demo video ad last week, generating 18,450 fifteen-second views.
| Ad Creative | 15s Views | 3s Views | Retention |
|---|
| Product Demo | 18,450 | 42,000 | 44% |
| Testimonial | 12,300 | 38,500 | 32% |
| How-To Tutorial | 24,100 | 48,200 | 50% |
How It Works
Meta records a 15-second view whenever a viewer watches your video ad continuously for at least 15 seconds without skipping. This threshold indicates stronger intent than the standard 3-second view metric, as viewers have invested meaningful attention in your content.
When to Use
| Scenario | Action |
|---|
| Evaluating creative quality | Compare 15s views across ad variants to find engaging content |
| Measuring brand storytelling | Track if viewers watch long enough to absorb your message |
| Building retargeting audiences | Use 15s viewers as a higher-intent audience segment |
| Optimizing video length | Analyze where viewers drop off between 3s and 15s |
| Metric | Relationship |
|---|
| Meta Cost per 15-Second View | Cost efficiency of driving 15-second views |
| Meta Video Views | Total 3-second views for baseline comparison |
| Meta Thruplay Views | Views watched to completion or 15+ seconds |
