Meta Video 25% Views: Track Early Video Engagement

The number of times your video ads were watched to at least 25% completion—part of the video completion rate funnel.

Formula

Meta Video 25% Views = COUNT ( 25% Completion Views )

Formula Components

Metric	Definition
25% Completion Views	Each instance where a viewer watches at least one quarter of your video ad

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Sum

Example

Your skincare brand ran a 60-second product demo video ad last week. Here’s the completion breakdown:

Video	Impressions	25% Views	25% View Rate
Product Demo	45,000	12,150	27%
How-To Tutorial	38,000	15,200	40%
Brand Story	52,000	9,360	18%

The tutorial captures attention better in the first 15 seconds, while the brand story loses viewers early.

How It Works

Meta fires a 25% completion event when a viewer watches at least one quarter of your video’s total duration. For a 60-second video, this means watching at least 15 seconds. This metric counts each qualifying view, including repeat views from the same person.

When to Use

Scenario	Action
High impressions but low 25% views	Improve your video hook in the first 3-5 seconds
Comparing creative variations	Identify which opening sequences retain viewers best
Building video remarketing audiences	Target users who reached 25%+ for mid-funnel ads
Diagnosing funnel drop-off	Compare 25% to 50%/75%/100% to find where viewers leave

Metric	Relationship
Meta Video 50% Views	Next milestone in the video completion funnel
Meta Video Views	Base 3-second view count—always higher than 25% views
Meta Video Completions	Viewers who watched your entire video

See all Meta Video metrics →

Meta 15s Video Views Meta Video 50% Views

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics