The number of times your video ads were watched to at least 25% completion—part of the video completion rate funnel.
Meta Video 25% Views = COUNT ( 25% Completion Views )
| Metric | Definition |
|---|
| 25% Completion Views | Each instance where a viewer watches at least one quarter of your video ad |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your skincare brand ran a 60-second product demo video ad last week. Here’s the completion breakdown:
| Video | Impressions | 25% Views | 25% View Rate |
|---|
| Product Demo | 45,000 | 12,150 | 27% |
| How-To Tutorial | 38,000 | 15,200 | 40% |
| Brand Story | 52,000 | 9,360 | 18% |
How It Works
Meta fires a 25% completion event when a viewer watches at least one quarter of your video’s total duration. For a 60-second video, this means watching at least 15 seconds. This metric counts each qualifying view, including repeat views from the same person.
When to Use
| Scenario | Action |
|---|
| High impressions but low 25% views | Improve your video hook in the first 3-5 seconds |
| Comparing creative variations | Identify which opening sequences retain viewers best |
| Building video remarketing audiences | Target users who reached 25%+ for mid-funnel ads |
| Diagnosing funnel drop-off | Compare 25% to 50%/75%/100% to find where viewers leave |
| Metric | Relationship |
|---|
| Meta Video 50% Views | Next milestone in the video completion funnel |
| Meta Video Views | Base 3-second view count—always higher than 25% views |
| Meta Video Completions | Viewers who watched your entire video |
