Meta Thruplay Views: Video Completion Measurement

Meta Thruplay Views counts video views that were either watched to completion or for at least 15 seconds—Meta’s recommended metric for video campaign optimization.

Formula

Meta Thruplay Views = COUNT ( Thruplay Views )

Formula Components

Metric	Definition
Thruplay Views	Individual video views counted when a viewer watches your video to completion or for at least 15 seconds, whichever comes first

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Sum

Example

Your video ad campaign achieved 12,450 Thruplay Views last month across three creative variants.

Video Creative	Thruplay Views	Completion Rate
Product Demo (45s)	5,230	42%
Customer Story (30s)	4,120	55%
Brand Intro (15s)	3,100	78%

How It Works

Meta counts a Thruplay View when a user watches your video ad to completion OR for at least 15 seconds, whichever occurs first. For videos shorter than 15 seconds, the user must watch the entire video. This metric provides a more meaningful engagement signal than standard video views.

When to Use

Scenario	Action
Optimizing video campaigns	Use Thruplay as your primary optimization event for video-focused objectives
Comparing video creatives	Identify which videos hold viewer attention longest
Calculating cost efficiency	Pair with Meta Thruplay Cost to evaluate cost per engaged view
Benchmarking engagement	Compare Thruplay rate against Meta 100% Watched for full completion insights

Metric	Relationship
Meta Thruplay Cost	Cost per Thruplay View—efficiency metric for video spend
Meta 100% Watched	Views where the entire video was watched—stricter completion metric
Meta 15 Second Views	Views reaching 15 seconds—component of Thruplay for longer videos

See all Meta Video metrics →

Meta Thruplay Meta 15s Video Views

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics