Meta Video Completions: Full Video Watch Metric

The number of times your video ads were watched to 100% completion.

Formula

Meta Video Completions = COUNT ( Video Completions )

Formula Components

Metric	Definition
Video Completions	Individual instances where a viewer watched your entire video ad from the first frame to the last

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Sum

Example

Your brand story campaign generated 4,250 video completions across three video lengths:

Video	Length	Completions	Completion Rate
Customer Testimonial	28 sec	2,100	18.2%
Product Tutorial	45 sec	1,450	12.8%
Brand Documentary	90 sec	700	6.1%

Shorter videos typically see higher completion rates, but completions on longer content signal deeper engagement.

How It Works

Meta registers a video completion when someone watches your entire video ad from start to finish. This is the strictest engagement metric—viewers who reach 100% have seen your complete message. Completions are especially valuable for videos with calls-to-action or key information at the end.

When to Use

Scenario	Action
Evaluating message delivery	High completions mean viewers saw your full story
Testing video length	Compare completion rates across different durations
Identifying engaging content	Videos with high completions resonate with your audience
Building retargeting audiences	Target users who completed videos for warm leads

Metric	Relationship
Meta Thruplay Views	Completions or 15+ second views—Meta’s recommended video optimization metric
Meta Video 75% Views	Near-completions—viewers who watched most of your video
Meta Video Views	3-second views—top of the video engagement funnel

See all Meta Video metrics →

Meta Video Plays Meta Thruplay

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics