The number of times your video ads were watched to 100% completion.
Meta Video Completions = COUNT ( Video Completions )
| Metric | Definition |
|---|
| Video Completions | Individual instances where a viewer watched your entire video ad from the first frame to the last |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your brand story campaign generated 4,250 video completions across three video lengths:
| Video | Length | Completions | Completion Rate |
|---|
| Customer Testimonial | 28 sec | 2,100 | 18.2% |
| Product Tutorial | 45 sec | 1,450 | 12.8% |
| Brand Documentary | 90 sec | 700 | 6.1% |
How It Works
Meta registers a video completion when someone watches your entire video ad from start to finish. This is the strictest engagement metric—viewers who reach 100% have seen your complete message. Completions are especially valuable for videos with calls-to-action or key information at the end.
When to Use
| Scenario | Action |
|---|
| Evaluating message delivery | High completions mean viewers saw your full story |
| Testing video length | Compare completion rates across different durations |
| Identifying engaging content | Videos with high completions resonate with your audience |
| Building retargeting audiences | Target users who completed videos for warm leads |
| Metric | Relationship |
|---|
| Meta Thruplay Views | Completions or 15+ second views—Meta’s recommended video optimization metric |
| Meta Video 75% Views | Near-completions—viewers who watched most of your video |
| Meta Video Views | 3-second views—top of the video engagement funnel |
