Measures the average cost for each time someone watches your Meta video ad for at least 15 continuous seconds.
Meta Cost per 15-Second View = Meta Spend ÷ Meta 15-Second Video Views
| Metric | Definition |
|---|
| Meta Spend | Total amount billed by Meta for advertising |
| Meta 15-Second Video Views | Count of video views watched for at least 15 continuous seconds |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads |
| Aggregation | Ratio |
Example
Your skincare brand spent $3,600 on video campaigns last month and generated 45,000 fifteen-second views.
| Campaign | Spend | 15s Views | Cost/15s View |
|---|
| Product Demo | $1,800 | 24,000 | $0.075 |
| Brand Story | $1,200 | 12,000 | $0.100 |
| Tutorial Series | $600 | 9,000 | $0.067 |
How It Works
Meta records a 15-second view when someone watches your video ad continuously for at least 15 seconds without skipping. This cost metric divides your spend by these engaged views, giving you the price of meaningful attention rather than just scroll-stopping impressions.
When to Use
| Scenario | Action |
|---|
| Comparing creative depth | Lower cost per 15s view indicates better sustained engagement |
| Optimizing for consideration | Prioritize this over 3s cost when brand messaging needs time |
| Evaluating storytelling ads | Track if longer narratives justify higher per-view costs |
| Building retargeting pools | Understand cost to acquire high-intent video viewers |
| Metric | Relationship |
|---|
| Meta 15-Second Video Views | Denominator — the view count used in this cost formula |
| Meta Cost per Video View | Cost per 3-second view for baseline comparison |
| Meta Spend | Numerator — the total ad spend used in the formula |
