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TikTok 15-Second Video Views counts views where the viewer watched at least 15 continuous seconds — indicating deeper engagement than the 6-second threshold.

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Formula

TikTok 15-Second Video Views = SUM ( 15-Second Video Views )

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Formula Components

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Example

Your campaign generated 185,400 fifteen-second views from 594,000 total video views — a 31.2% retention rate.

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How It Works

TikTok records a 15-second view when a user watches at least 15 continuous seconds of your video. This metric filters for genuinely engaged viewers who chose to keep watching beyond the initial hook. The 15-second threshold is especially meaningful for longer-form content where you need sustained attention to deliver your message.

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When to Use

See all TikTok Video metrics →