TikTok 15-Second Video Views counts views where the viewer watched at least 15 continuous seconds — indicating deeper engagement than the 6-second threshold.
TikTok 15-Second Video Views = SUM ( 15-Second Video Views )
| Metric | Definition |
|---|
| 15-Second Video Views | Each instance a video is watched for at least 15 continuous seconds |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your campaign generated 185,400 fifteen-second views from 594,000 total video views — a 31.2% retention rate.
| Ad Group | Video Views | 15s Views | 15s Rate |
|---|
| Tutorial Style | 198,000 | 79,200 | 40.0% |
| UGC Creative | 245,000 | 68,600 | 28.0% |
| Product Demo | 151,000 | 37,600 | 24.9% |
| Total | 594,000 | 185,400 | 31.2% |
How It Works
TikTok records a 15-second view when a user watches at least 15 continuous seconds of your video. This metric filters for genuinely engaged viewers who chose to keep watching beyond the initial hook. The 15-second threshold is especially meaningful for longer-form content where you need sustained attention to deliver your message.
When to Use
| Scenario | Action |
|---|
| Content quality analysis | Higher 15s rates indicate compelling content beyond the hook |
| Engaged view campaigns | Primary KPI when optimizing for sustained attention |
| Message delivery | Verify viewers are watching long enough to receive key information |
| Creative comparison | Compare 6s-to-15s retention across different creative approaches |
| Metric | Relationship |
|---|
| TikTok Video Views | Standard 6-second view count |
| TikTok Cost per 15-Second Video View | Efficiency metric for 15s views |
| TikTok Video 25% Completion Views | Percentage-based completion metric |
