TikTok Cost per 15-Second Video View: Extended CPV

TikTok Cost per 15-Second Video View measures the average spend per 15-second video view — useful when optimizing for engaged video view campaigns.

Formula

TikTok Cost per 15s View = TikTok Spend ÷ TikTok 15s Video Views

Formula Components

Metric	Definition
TikTok Spend	Total amount spent on TikTok ads
TikTok 15s Video Views	Video views that reached the 15-second threshold

Metadata
Type	Currency
Data Source	TikTok Ads
Aggregation	Ratio

Example

Your campaign spent $14,230 and generated 185,400 fifteen-second views, resulting in a cost per 15s view of $0.077.

Campaign	Spend	15s Views	Cost per 15s View
Brand Story	$5,200	81,250	$0.064
Product Tutorial	$4,800	60,000	$0.080
User Testimonial	$4,230	44,150	$0.096
Total	$14,230	185,400	$0.077

How It Works

TikTok Cost per 15-Second Video View divides your total ad spend by the number of 15-second views. This metric measures the efficiency of acquiring deeply engaged viewers. Expect this CPV to be higher than standard 6-second CPV since fewer viewers reach the 15-second threshold.

When to Use

Scenario	Action
Engaged view optimization	Primary efficiency metric for sustained attention campaigns
Content investment decisions	Lower 15s CPV justifies investment in longer-form content
Quality vs. quantity tradeoffs	Balance 6s CPV (reach) against 15s CPV (engagement)
Budget forecasting	Estimate costs for engaged view objectives

Metric	Relationship
TikTok Spend	Numerator in the calculation
TikTok 15-Second Video Views	Denominator in the calculation
TikTok Cost per Video View	Standard 6-second CPV for comparison

See all TikTok Video metrics →

TikTok 15s Views TikTok 25% Views

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics