TikTok Cost per 15-Second Video View measures the average spend per 15-second video view — useful when optimizing for engaged video view campaigns.
TikTok Cost per 15s View = TikTok Spend ÷ TikTok 15s Video Views
| Metric | Definition |
|---|
| TikTok Spend | Total amount spent on TikTok ads |
| TikTok 15s Video Views | Video views that reached the 15-second threshold |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Ratio |
Example
Your campaign spent $14,230 and generated 185,400 fifteen-second views, resulting in a cost per 15s view of $0.077.
| Campaign | Spend | 15s Views | Cost per 15s View |
|---|
| Brand Story | $5,200 | 81,250 | $0.064 |
| Product Tutorial | $4,800 | 60,000 | $0.080 |
| User Testimonial | $4,230 | 44,150 | $0.096 |
| Total | $14,230 | 185,400 | $0.077 |
How It Works
TikTok Cost per 15-Second Video View divides your total ad spend by the number of 15-second views. This metric measures the efficiency of acquiring deeply engaged viewers. Expect this CPV to be higher than standard 6-second CPV since fewer viewers reach the 15-second threshold.
When to Use
| Scenario | Action |
|---|
| Engaged view optimization | Primary efficiency metric for sustained attention campaigns |
| Content investment decisions | Lower 15s CPV justifies investment in longer-form content |
| Quality vs. quantity tradeoffs | Balance 6s CPV (reach) against 15s CPV (engagement) |
| Budget forecasting | Estimate costs for engaged view objectives |
| Metric | Relationship |
|---|
| TikTok Spend | Numerator in the calculation |
| TikTok 15-Second Video Views | Denominator in the calculation |
| TikTok Cost per Video View | Standard 6-second CPV for comparison |
