TikTok Video 75% Completion Views counts views where viewers watched at least three quarters of your video — signaling strong content retention.
TikTok Video 75% Completion Views = SUM ( 75% Completion Views )
| Metric | Definition |
|---|
| 75% Completion Views | Each instance a viewer watched at least 75% of the video |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your campaign achieved 178,500 at 50% with 107,100 reaching 75% — viewers who made it halfway are 60% likely to reach three-quarters.
| Video | 50% Views | 75% Views | 50→75% Retention |
|---|
| Product Demo | 96,200 | 62,530 | 65.0% |
| Brand Story | 55,825 | 30,704 | 55.0% |
| Tutorial | 26,475 | 13,866 | 52.4% |
| Total | 178,500 | 107,100 | 60.0% |
How It Works
TikTok records a 75% completion when viewers reach three-quarters through your video. This metric identifies highly engaged viewers who are likely to complete. For a 60-second video, 75% completion means 45 seconds watched. These viewers have absorbed most of your content.
When to Use
| Scenario | Action |
|---|
| High-intent audience sizing | 75% viewers are your most engaged audience segment |
| Call-to-action placement | Viewers reaching 75% are primed for your CTA |
| Content quality assessment | High 75% rates indicate compelling content throughout |
| Completion prediction | 75% viewers usually complete — low 75%→100% drop-off is normal |
| Metric | Relationship |
|---|
| TikTok Video 50% Completion Views | Previous stage in the completion funnel |
| TikTok Video Completions | Final stage — 100% completion |
| TikTok Video 25% Completion Views | First stage of the completion funnel |
