TikTok Video 75% Completion Views: Three-Quarters Watched

TikTok Video 75% Completion Views counts views where viewers watched at least three quarters of your video — signaling strong content retention.

Formula

TikTok Video 75% Completion Views = SUM ( 75% Completion Views )

Formula Components

Metric	Definition
75% Completion Views	Each instance a viewer watched at least 75% of the video

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Sum

Example

Your campaign achieved 178,500 at 50% with 107,100 reaching 75% — viewers who made it halfway are 60% likely to reach three-quarters.

Video	50% Views	75% Views	50→75% Retention
Product Demo	96,200	62,530	65.0%
Brand Story	55,825	30,704	55.0%
Tutorial	26,475	13,866	52.4%
Total	178,500	107,100	60.0%

How It Works

TikTok records a 75% completion when viewers reach three-quarters through your video. This metric identifies highly engaged viewers who are likely to complete. For a 60-second video, 75% completion means 45 seconds watched. These viewers have absorbed most of your content.

When to Use

Scenario	Action
High-intent audience sizing	75% viewers are your most engaged audience segment
Call-to-action placement	Viewers reaching 75% are primed for your CTA
Content quality assessment	High 75% rates indicate compelling content throughout
Completion prediction	75% viewers usually complete — low 75%→100% drop-off is normal

Metric	Relationship
TikTok Video 50% Completion Views	Previous stage in the completion funnel
TikTok Video Completions	Final stage — 100% completion
TikTok Video 25% Completion Views	First stage of the completion funnel

See all TikTok Video metrics →

TikTok 50% Views TikTok Completions

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics