TikTok Cost per Video View measures the average spend per 6-second video view — the standard cost metric for video awareness campaigns.
TikTok Cost per Video View = TikTok Spend ÷ TikTok Video Views
| Metric | Definition |
|---|
| TikTok Spend | Total amount spent on TikTok ads |
| TikTok Video Views | Video views that reached the 6-second threshold |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Ratio |
Example
Your awareness campaign spent $14,230 and generated 594,000 video views, resulting in a cost per view of $0.024.
| Campaign | Spend | Video Views | Cost per View |
|---|
| Brand Awareness Q1 | $8,500 | 354,167 | $0.024 |
| Product Launch | $3,200 | 142,222 | $0.023 |
| Seasonal Promo | $2,530 | 97,611 | $0.026 |
| Total | $14,230 | 594,000 | $0.024 |
How It Works
TikTok Cost per Video View divides your total ad spend by the number of 6-second video views. This metric helps you understand how efficiently you’re buying video engagement. Lower CPV means more views for your budget, but should be balanced against view quality and downstream conversions.
When to Use
| Scenario | Action |
|---|
| Budget allocation | Compare CPV across campaigns to shift spend to efficient performers |
| Creative testing | Lower CPV often indicates more engaging content |
| Platform benchmarking | Compare against industry averages ($0.01–$0.05 typical range) |
| Bid optimization | Adjust bids based on target CPV goals |
| Metric | Relationship |
|---|
| TikTok Spend | Numerator in the CPV calculation |
| TikTok Video Views | Denominator in the CPV calculation |
| TikTok Cost per 15-Second Video View | CPV for deeper engagement threshold |
