TikTok Video 50% Completion Views: Half Watched

TikTok Video 50% Completion Views counts views where viewers watched at least half of your video — indicating moderate viewing engagement.

Formula

TikTok Video 50% Completion Views = SUM ( 50% Completion Views )

Formula Components

Metric	Definition
50% Completion Views	Each instance a viewer watched at least 50% of the video

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Sum

Example

Your campaign videos achieved 297,500 at 25% with 178,500 reaching 50% — a 60% retention from quarter to halfway.

Video	25% Views	50% Views	25→50% Retention
Product Demo	148,000	96,200	65.0%
Brand Story	101,500	55,825	55.0%
Tutorial	48,000	26,475	55.2%
Total	297,500	178,500	60.0%

How It Works

TikTok records a 50% completion when viewers reach the midpoint of your video. This metric measures sustained engagement beyond the initial hook. For a 60-second video, 50% completion means 30 seconds watched. The 50% mark is critical for delivering your core message.

When to Use

Scenario	Action
Mid-video retention	High 50% rates indicate content holds attention through the middle
Content pacing analysis	Large 25%→50% drop suggests mid-video content needs work
Message delivery timing	Ensure key information appears before the 50% mark
Comparing video lengths	Shorter videos often have higher 50% rates

Metric	Relationship
TikTok Video 25% Completion Views	Previous stage in the completion funnel
TikTok Video 75% Completion Views	Next stage in the completion funnel
TikTok Video Completions	Final stage — 100% completion

See all TikTok Video metrics →

TikTok 25% Views TikTok 75% Views

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics