TikTok Video 50% Completion Views counts views where viewers watched at least half of your video — indicating moderate viewing engagement.
TikTok Video 50% Completion Views = SUM ( 50% Completion Views )
| Metric | Definition |
|---|
| 50% Completion Views | Each instance a viewer watched at least 50% of the video |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your campaign videos achieved 297,500 at 25% with 178,500 reaching 50% — a 60% retention from quarter to halfway.
| Video | 25% Views | 50% Views | 25→50% Retention |
|---|
| Product Demo | 148,000 | 96,200 | 65.0% |
| Brand Story | 101,500 | 55,825 | 55.0% |
| Tutorial | 48,000 | 26,475 | 55.2% |
| Total | 297,500 | 178,500 | 60.0% |
How It Works
TikTok records a 50% completion when viewers reach the midpoint of your video. This metric measures sustained engagement beyond the initial hook. For a 60-second video, 50% completion means 30 seconds watched. The 50% mark is critical for delivering your core message.
When to Use
| Scenario | Action |
|---|
| Mid-video retention | High 50% rates indicate content holds attention through the middle |
| Content pacing analysis | Large 25%→50% drop suggests mid-video content needs work |
| Message delivery timing | Ensure key information appears before the 50% mark |
| Comparing video lengths | Shorter videos often have higher 50% rates |
| Metric | Relationship |
|---|
| TikTok Video 25% Completion Views | Previous stage in the completion funnel |
| TikTok Video 75% Completion Views | Next stage in the completion funnel |
| TikTok Video Completions | Final stage — 100% completion |
