TikTok Video 25% Completion Views: Quarter Watched

TikTok Video 25% Completion Views counts views where viewers watched at least a quarter of your video — part of the completion rate funnel.

Formula

TikTok Video 25% Completion Views = SUM ( 25% Completion Views )

Formula Components

Metric	Definition
25% Completion Views	Each instance a viewer watched at least 25% of the video

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Sum

Example

Your 60-second video ad achieved 425,000 plays with 297,500 reaching 25% completion — a 70% first-quarter retention rate.

Video Length	Plays	25% Views	25% Rate
15 seconds	185,000	148,000	80.0%
30 seconds	145,000	101,500	70.0%
60 seconds	95,000	48,000	50.5%
Total	425,000	297,500	70.0%

How It Works

TikTok tracks when viewers reach the 25% mark of your video. This represents the first stage of the completion funnel and measures initial content retention. For a 60-second video, 25% completion means 15 seconds watched. High 25% rates indicate your opening hook is effective.

When to Use

Scenario	Action
Hook effectiveness	High 25% rates mean your opening seconds capture attention
Funnel diagnostics	Compare 25% → 50% → 75% → 100% to find drop-off points
Content pacing	Low 25% rates suggest the intro needs improvement
A/B testing openers	Test different hooks and compare 25% completion rates

Metric	Relationship
TikTok Video Plays	Starting point for the completion funnel
TikTok Video 50% Completion Views	Next stage in the completion funnel
TikTok Video Completions	Final stage — 100% completion

See all TikTok Video metrics →

TikTok 15s CPV TikTok 50% Views

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics