TikTok Video 25% Completion Views counts views where viewers watched at least a quarter of your video — part of the completion rate funnel.
TikTok Video 25% Completion Views = SUM ( 25% Completion Views )
| Metric | Definition |
|---|
| 25% Completion Views | Each instance a viewer watched at least 25% of the video |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your 60-second video ad achieved 425,000 plays with 297,500 reaching 25% completion — a 70% first-quarter retention rate.
| Video Length | Plays | 25% Views | 25% Rate |
|---|
| 15 seconds | 185,000 | 148,000 | 80.0% |
| 30 seconds | 145,000 | 101,500 | 70.0% |
| 60 seconds | 95,000 | 48,000 | 50.5% |
| Total | 425,000 | 297,500 | 70.0% |
How It Works
TikTok tracks when viewers reach the 25% mark of your video. This represents the first stage of the completion funnel and measures initial content retention. For a 60-second video, 25% completion means 15 seconds watched. High 25% rates indicate your opening hook is effective.
When to Use
| Scenario | Action |
|---|
| Hook effectiveness | High 25% rates mean your opening seconds capture attention |
| Funnel diagnostics | Compare 25% → 50% → 75% → 100% to find drop-off points |
| Content pacing | Low 25% rates suggest the intro needs improvement |
| A/B testing openers | Test different hooks and compare 25% completion rates |
| Metric | Relationship |
|---|
| TikTok Video Plays | Starting point for the completion funnel |
| TikTok Video 50% Completion Views | Next stage in the completion funnel |
| TikTok Video Completions | Final stage — 100% completion |
