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TikTok Video Completions counts views where viewers watched your entire video from start to finish — the strongest video engagement signal.

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Formula

TikTok Video Completions = SUM ( Video Completions )

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Formula Components

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Example

Your campaign generated 107,100 at 75% with 85,680 full completions — an 80% conversion from three-quarters to finish.

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How It Works

TikTok counts a completion when a viewer watches your video all the way through. This is the ultimate engagement metric — these viewers received your full message, saw your complete story, and experienced your entire call-to-action. Completion rates vary significantly by video length: shorter videos naturally achieve higher completion rates.

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When to Use

See all TikTok Video metrics →