Bounce Rate: Single-Page Session Percentage

Bounce Rate measures the percentage of sessions where visitors left after viewing only one page without any further interaction.

Formula

Bounce Rate = ( Bounced Sessions ÷ Unique Sessions ) × 100

Formula Components

Metric	Definition
Bounced Sessions	Sessions where the visitor viewed only one page and left without additional interactions
Unique Sessions	Total distinct sessions tracked by the Upstack pixel

Metadata
Type	Percentage
Data Source	Upstack Pixel
Aggregation	Ratio

Example

Your online store recorded 15,000 unique sessions this week with 4,500 bounced sessions.

Metric	Value	Calculation
Unique Sessions	15,000	Total site sessions
Bounced Sessions	4,500	Single-page sessions
Bounce Rate	30%	4,500 ÷ 15,000 × 100

How It Works

The Upstack pixel tracks each session and monitors whether visitors navigate to additional pages or trigger engagement events. A session counts as “bounced” if the visitor leaves after only the landing page view. Lower bounce rates indicate better engagement and content relevance.

When to Use

Scenario	Action
High bounce on landing pages	Improve page load speed, content relevance, or calls-to-action
Comparing traffic sources	Identify channels sending low-intent traffic
Evaluating page redesigns	Monitor before/after bounce rates to measure impact
Diagnosing funnel drop-off	High bounce indicates awareness-to-engagement gap

Metric	Relationship
Unique Sessions	Denominator — total sessions tracked
Page Views	Total pages viewed (higher pages per session = lower bounce)
Avg. Page Views per Session	Inverse relationship — higher engagement, lower bounce

See all Awareness metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics