Agency Fees: Marketing Agency Costs

Agency Fees measures the total costs paid to marketing agencies—management fees, creative services, and other agency-related expenses.

Formula

Agency Fees = SUM ( User-defined agency fee entries )

Formula Components

Metric	Definition
Agency Fee Entries	User-configured agency costs in Cost Settings

Metadata
Type	Currency
Data Source	Upstack Costs
Aggregation	Sum

Example

Your Shopify store pays $5,000 monthly to your marketing agency.

Component	Amount	Notes
Agency Management Fee	$3,000	Percentage of spend
Creative Services	$1,500	Monthly retainer
Strategy Consulting	$500	Advisory hours
Total Agency Fees	$5,000	Monthly total

How It Works

Agency Fees are configured in Cost Settings under “Costs Management.” You can set fixed monthly amounts or percentage-based fees tied to ad spend. These costs are deducted at the CM4 level to calculate true operating profit.

When to Use

Scenario	Action
Tracking agency costs	Monitor total agency spend
CM4 calculation	Agency fees reduce CM3 to CM4
ROI analysis	Evaluate if agency fees are justified
Budget planning	Include agency costs in marketing budget

Metric	Relationship
CM4	Operating profit after agency fees
Marketing Cost	Other marketing costs
OPEX	Operating expenses

See all COGS metrics →