View Item List Value: Total Monetary Value of Product List Views

The total monetary value attributed to view item list events tracked by the Upstack pixel.

Formula

View Item List Value = SUM ( View Item List Event Values )

Formula Components

Metric	Definition
View Item List Event Values	Monetary value assigned to each view item list event based on attribution modeling

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your store generated $8,750 in view item list value this week from visitors browsing product collections:

Source	View Item Lists	Value	Avg Value
Meta Ads	4,200	$4,200	$1.00
Google Ads	2,800	$2,940	$1.05
Direct	1,500	$1,610	$1.07

How It Works

View Item List Value sums the monetary value assigned to each view item list event. This event fires when visitors browse product collections, category pages, or search results displaying multiple items. Higher values indicate stronger product discovery engagement and effective merchandising.

When to Use

Scenario	Action
Evaluating collection pages	Compare value generated by different product collections
Measuring discovery ROI	Assess which traffic sources drive highest-value browsing
Optimizing merchandising	Track which product lists generate the most attributed value
Funnel analysis	Measure value flow from product discovery to consideration

Metric	Relationship
Page Views Value	Related awareness value metric for all page views
Page Views	Total page view count for comparison
Unique Sessions	Session-level awareness metric

See all Awareness metrics →